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New off-market property platform Mutual is set to launch in the UK with the aim of delivering appraisal and home-buyer leads together to its agent customers. The new brainchild of experienced mortgage broker Max Fuller, the company is at pains to point out on its marketing website that it is not just another portal.
The entirely bootstrapped Mutual, not be confused with fellow UK property site propertymutual.com, will allow agents to “pre-market their actual market appraisals as opposed to just their instructions. It places properties during the appraisal immediately into the vision of their registered buyer database, and other registered buyers on the platform” according to Fuller. Although not openly stated, the goal of the platform seems to be to tap into the increasingly popular ‘passive-activation’ market much like fellow recently launched UK property platform Twindig and Listing Loop in Australia.
Mutual allows potential sellers to gauge interest for their property by listing it for pre-sale before seeing how many registered buyers show an interest. Agents who sign up for Mutual’s 6-month free offer will be able to receive the vendor and early-stage buyer leads generated by Mutual. The price after the 6-month grace period is reported to be £100 per month.
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New challenger is a ‘Pre-Portal Property Platform for estate agents’
Portal wants to list appraisal properties, not just formal instructions
nother new property portal has been launched, this one - Mutual - describing itself as the ‘Pre-Portal Property Platform for estate agents.’
Mutual allows potential vendors to gauge the level of buyer-interest in their property, by listing it pre-sale; they then see how many registered buyers view their details via a dashboard.
“Mutual is a platform which enables agents to pre-market their actual market appraisals as opposed to just their instructions. It places properties during the appraisal immediately into the vision of their registered buyer database, and other registered buyers on the platform” says founder Max Fuller.
He says this also means buyers can be the first to know about new stock.
“At a time when many property portals seem to be vying for market dominance Mutual has outmanoeuvred this battle, by focusing on the earlier part of the property and instruction journey, putting control back in the hands of agents and the general public looking to buy and sell” claims Fuller.
He is offering “forward-thinking agents" six months free use of the portal - thereafter it will cost £100 a month subscription to use the service.
Mutual has so far been funded entirely by Fuller himself, who is a Worcester-based landlord.
Max Fuller of Mutual says his platform enables agents, vendors and buyers to sell a property before it's ever listed on the big portals.
15th October 2020 983 Views
A portal challenger that promises not only to take on the major portals but help the industry circumvent them entirely has signed up its first agency customers.
Worcester-based Mutual is the brainchild of landlord Max Fuller, who describes the business as a ‘pre-portal platform’ that enables agents to generate instructions, attract buyers and give vendors greater transparency on local estate agency capabilities.
Funded entirely by Fuller so far, the platform invites vendors to upload pictures and details of their properties to its website, they can then request market appraisals from subscribing agents having seen buyers interest for themselves online..
Fuller says the idea is to generate both instructions and property sales before an agent begins marketing a property through the big portals.
Mutual has several mountains to climb, including changing consumer house hunting habits and estate agents’ attitudes to marketing properties.
But it’s free to use for consumers and will cost agents a £100 a month subscription to use the service, although it’s offering the first ten agents to sign up in every London borough or county free use of the site for six months.
“Mutual is also ideal for those seeking a discreet sale who don’t want to market their homes on a very public platform like Rightmove,” says Fuller.
“It also filters out unrealistic vendors, as they must indicate what price range they want to advertise their home within when uploading it to our website.”
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